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Jenifer Olson

Marketing Communications

Jenifer Olson
United States (Florida)
Professional Status
About Me
JENIFER is a senior marketing and communications professional with more than 20 years' experience in organizations ranging from startups to the Fortune 500, plus over a dozen years managing an independent communications business. Her background spans multiple industries, including consumer products and services, education, eLearning, healthcare, transit, travel and philanthropy.

Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company when she was 38 years old. She went on to hold senior-level positions in a variety of organizations, including vice president of sales & marketing and general manager.

Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, she helps translate core values and goals into clear, consistent and compelling messaging. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.
  • Experienced in traditional & digital marketing, communications, public relations, strategic planning & project management
  • Conversant in social media since 2008 (Twitter, Facebook, LinkedIn, Tumblr, and more)
  • Superior research, writing & editing skills
  • Strategic, creative and analytic thinker
  • Proficient in Microsoft Office & WordPress
  • Comfortable working independently, as part of a group, or leading a team
  • Lifelong learner!
  • "Jenifer has proven to be an extremely valuable consultant to our team on several client issues. She is always sensitive to budgets and has a sensational work ethic in meeting timelines with thoughtful work product. Her ability to get in depth and research issues for background are excellent. Jenifer brings many talents to client projects that have great challenges and her attitude is always affirmative, CAN DO is her motto!" David Armanasco,
    President, Armanasco Public Relations, Inc.
  • “Jenifer is absolutely the best. She's added so much to a project of mine/ours for the Waitt Institute of Discovery that I have no idea where it would be if she hadn't joined the team. She's a great writer and partner. I'd have missed many details without her guidance and support…” Rick Rice, RTR Communications
  • “Jenifer is an excellent manager with broad experience in marketing. She always demonstrates dedication to delivering tasks on time with a focus on achieving business results…” Jim Riley, Founder & CEO,
  • “Jenifer was a valued employee, talented manager and key member of the senior team during her three years with the company...” Kerry Collins, Division Vice President, Scholastic Book Fairs
  • “Jenifer was an incredible asset to GTI and she deserves a great deal of credit as she transformed our outside sales force. She created and implemented a communications structure, recognition program and motivational platform that we still use today. Jenifer's efforts and leadership of our outside sales force helped propel GTI to the 49th largest travel company in the U.S. Jenifer is highly organized, a strong communicator and marketing visionary and any company would be lucky to have her.” Richard Flesch, Vice President, Marketing, Global Travel International