Jenifer Olson

Contact

Professional Status

Consultant
Available

About Me

EVER WISH you could find a senior marketing communications professional who is also conversant in the latest Internet and social networking technologies? Read on…

Jenifer consults with a variety of organizations throughout the U.S., drawing upon experience honed from nearly 20 years designing and delivering senior-level marketing communications. Offering a versatile skill set and adaptive approach, Jenifer's background involves a wide range of industries, from consumer products and services, to education and e-learning, transit, travel and philanthropy.

Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company by the time she was 38 years old. Later, she became vice president of sales & marketing for an eLearning company, leading to her ongoing fascination with Internet marketing, digital communications and social networking.

Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, one of Jenifer’s strengths is her ability to translate an organization’s core values and goals into compelling, consistent communication across a variety of channels. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.

Experience

General Manager

SCHOLASTIC BOOK FAIRS
October 2000 to September 2003
Responsibilities completed
  • Core member of the senior team and general manager of the Reading Jamboree business—a national fundraising program designed to supplement book fair revenues. Responsible for marketing, internal and external communications, content development, customer service and regional sales performance.
    Key Results: Developed and implemented strategic marketing plan generating $10 million incremental revenue the first year, improved and reduced cost of marketing materials and incentives by 50 percent, saved millions by implementing a procurement Initiative, and managed the marketing team, vendors and P&L.
Detailed Description
  • • Created and implemented the first three-year strategic marketing plan for the brand;
    • Designed/produced cohesive, cost-effective marketing materials and customer incentives, reducing the original marketing budget by more than 50%; and,
    • Spearheaded the Scholastic Direct Marketing Procurement Initiative for Reading Jamboree, projected to save the company several million dollars each year.
Company Description

Scholastic Corporation is the world’s largest publisher and distributor of children's books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.

Scholastic distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and www.scholastic.com.

Company website

http://www.scholastic.com/bookfairs/