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JENIFER is a senior marketing and communications professional with more than 20 years' experience in organizations ranging from startups to the Fortune 500, plus over a dozen years managing an independent communications business. Her background spans multiple industries, including consumer products and services, education, eLearning, healthcare, transit, travel and philanthropy.
Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company when she was 38 years old. She went on to hold senior-level positions in a variety of organizations, including vice president of sales & marketing and general manager.
Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, she helps translate core values and goals into clear, consistent and compelling messaging. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.
SCHOLASTIC BOOK FAIRS
to September 2003
- Core member of the senior team and general manager of the Reading Jamboree business—a national fundraising program designed to supplement book fair revenues. Responsible for marketing, internal and external communications, content development, customer service and regional sales performance.
Key Results: Developed and implemented strategic marketing plan generating $10 million incremental revenue the first year, improved and reduced cost of marketing materials and incentives by 50 percent, saved millions by implementing a procurement initiative, and managed the marketing team, vendors and P&L.
- • Created and implemented the first three-year strategic marketing plan for the brand;
• Designed/produced cohesive, cost-effective marketing materials and customer incentives, reducing the original marketing budget by more than 50%; and,
• Spearheaded the Scholastic Direct Marketing Procurement Initiative for Reading Jamboree, projected to save the company several million dollars each year.
Scholastic Corporation is the world’s largest publisher and distributor of children's books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys.
Scholastic distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and www.scholastic.com.