JENIFER is a senior marketing and communications professional with more than 20 years' experience in organizations ranging from startups to the Fortune 500, plus over a dozen years managing an independent communications business. Her background spans multiple industries, including consumer products and services, education, eLearning, healthcare, transit, travel and philanthropy.
Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company when she was 38 years old. She went on to hold senior-level positions in a variety of organizations, including vice president of sales & marketing and general manager.
Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, she helps translate core values and goals into clear, consistent and compelling messaging. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.
Partnered with company founder to market and launch an eLearning start-up that grew into a global giant servicing 500 companies. Later returned to the company to drive key marketing, communications and public relations projects that were instrumental in its acquisition by Taleo Corp. for $125 million.
Key Results: Co-authored the company’s first business plan, wrote and negotiated its first secured contract and launched its first sponsored eLearning program with Marconi Plc.
Detailed Description
Key Results:
• Co-authored the strategic business plan, instrumental in securing initial venture capital;
• Wrote and negotiated the company’s first secured contract as an e-Learning provider to support the Electronic Classroom of Tomorrow (ECOT) of Ohio, the nation’s premier, performance-driven distance learning school; and,
• Marketed, branded and launched the company’s first sponsored e-Learning program for Marconi Plc, a global communications and IT giant with 49,000 employees.
Company Description
Learn.com is the leading provider of workforce development and productivity solutions through a Software-as-a-Service (“SaaS”) business model. Since the company’s inception, Learn.com has been elevating the way organizations hire, develop, manage and deploy their most important asset, their people.
