Jenifer Olson


Professional Status


About Me

EVER WISH you could find a senior marketing communications professional who is also conversant in the latest Internet and social networking technologies? Read on…

Jenifer consults with a variety of organizations throughout the U.S., drawing upon experience honed from nearly 20 years designing and delivering senior-level marketing communications. Offering a versatile skill set and adaptive approach, Jenifer's background involves a wide range of industries, from consumer products and services, to education and e-learning, healthcare, transit, travel and philanthropy.

Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company by the time she was 38 years old. Later, she became vice president of sales and marketing for an eLearning company, leading to her ongoing fascination with Internet marketing, digital communications and social networking.

Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, one of Jenifer’s strengths is her ability to translate an organization’s core values and goals into compelling, consistent communication across a variety of channels. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.


Vice President, Sales & Marketing

August 1998 to October 2000
Responsibilities completed
  • Partnered with company founder to market and launch an eLearning start-up that grew into a global giant servicing 500 companies. Later returned to the company to drive key marketing, communications and public relations projects that were instrumental in its acquisition by Taleo Corp. for $125 million.
    Key Results: Co-authored the company’s first business plan, wrote and negotiated its first secured contract and launched its first sponsored eLearning program with Marconi Plc.
Detailed Description
  • Key Results:
    • Co-authored the strategic business plan, instrumental in securing initial venture capital;
    • Wrote and negotiated the company’s first secured contract as an e-Learning provider to support the Electronic Classroom of Tomorrow (ECOT) of Ohio, the nation’s premier, performance-driven distance learning school; and,
    • Marketed, branded and launched the company’s first sponsored e-Learning program for Marconi Plc, a global communications and IT giant with 49,000 employees.
Company Description is the leading provider of workforce development and productivity solutions through a Software-as-a-Service (“SaaS”) business model. Since the company’s inception, has been elevating the way organizations hire, develop, manage and deploy their most important asset, their people.

Company website