Jenifer Olson


Professional Status


About Me

EVER WISH you could find a senior marketing communications professional who is also conversant in the latest Internet and social networking technologies? Read on…

Jenifer consults with a variety of organizations throughout the U.S., drawing upon experience honed from nearly 20 years designing and delivering senior-level marketing communications. Offering a versatile skill set and adaptive approach, Jenifer's background involves a wide range of industries, from consumer products and services, to education and e-learning, transit, travel and philanthropy.

Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company by the time she was 38 years old. Later, she became vice president of sales & marketing for an eLearning company, leading to her ongoing fascination with Internet marketing, digital communications and social networking.

Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, one of Jenifer’s strengths is her ability to translate an organization’s core values and goals into compelling, consistent communication across a variety of channels. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.


Vice President, Sales & Marketing

August 1998 to October 2000
Responsibilities completed
  • Partnered with company founder to market and launch an eLearning start-up that grew into a global giant servicing 500 companies. Later returned to the company to drive key marketing, communications and public relations projects that were instrumental in its acquisition by Taleo Corp. for $125 million.
    Key Results: Co-authored the company’s first business plan, wrote and negotiated its first secured contract and launched its first sponsored eLearning program with Marconi Plc.
Detailed Description
  • Key Results:
    • Co-authored the strategic business plan, instrumental in securing initial venture capital;
    • Wrote and negotiated the company’s first secured contract as an e-Learning provider to support the Electronic Classroom of Tomorrow (ECOT) of Ohio, the nation’s premier, performance-driven distance learning school; and,
    • Marketed, branded and launched the company’s first sponsored e-Learning program for Marconi Plc, a global communications and IT giant with 49,000 employees.
Company Description is the leading provider of workforce development and productivity solutions through a Software-as-a-Service (“SaaS”) business model. Since the company’s inception, has been elevating the way organizations hire, develop, manage and deploy their most important asset, their people.

Company website