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Jenifer Olson


Professional Status


About Me

EVER WISH you could find a senior marketing communications professional who is also conversant in the latest Internet and social networking technologies? Read on…

Jenifer consults with a variety of organizations throughout the U.S., drawing upon experience honed from nearly 20 years designing and delivering senior-level marketing communications. Offering a versatile skill set and adaptive approach, Jenifer's background involves a wide range of industries, from consumer products and services, to education and e-learning, healthcare, transit, travel and philanthropy.

Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company by the time she was 38 years old. Later, she became vice president of sales and marketing for an eLearning company, leading to her ongoing fascination with Internet marketing, digital communications and social networking.

Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, one of Jenifer’s strengths is her ability to translate an organization’s core values and goals into compelling, consistent communication across a variety of channels. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.


Owner/Managing Director

Since August 2004
Responsibilities completed
  • Marketing communications professional with over 20 years' senior-level experience in for-profit and nonprofit organizations, offering services to start-ups, turnarounds and high-growth public and private ventures. Experience involves a range of industries, from consumer products and services, to education and eLearning, healthcare, transit, travel and philanthropy – plus legal research/editing for a variety of civil and criminal court cases.

    RTR COMMUNICATIONS—Senior Communications Director/Consultant, Mill Valley, CA
    Offer marketing, communications and public relations expertise to diverse client portfolio. Services include strategic planning, research and analysis, brand development, editorial management, content creation, program management, and crisis/reputation evaluation.

    Key Clients:
    • Verity Health System (Formerly Daughters of Charity Health System) – Worked with new management to provide marketing communications and public relations expertise for six hospitals located throughout California. Involved writing, editing and distribution of executive announcements, press releases, media advisories, service line collateral and more, plus development of a system-wide media list and online media monitoring.
    • Daughters of Charity Health System – Provided communications expertise for hospital system restructuring transaction requiring approval of the California Attorney General. Involved situation research and analysis, online monitoring, content development and more.
    • Insikt – Key contributor to successful launch of company’s white label loan origination and investing platform. Involved industry research, competitive analysis, content creation and media target list development.
    • Creighton University Heider College of Business – Led efforts to increase visibility of the college by promoting key department chairs via strategic media placements, speaking engagements and industry collaborations. Involved developing and implementing personal branding campaigns and individualized editorial calendars, content, social media training, media target lists and campaign reporting protocols.
    • Bay Area Rapid Transit (BART) – Core member of communications team supporting management during contentious labor negotiations involving two strikes and two worker deaths. Helped plan multi-pronged communications strategy to stay on top of fast-moving media landscape and keep the public informed of latest developments. Involved strategy, research and analysis, content development, media monitoring and crisis communications messaging.
    • California State Parks Foundation – Conducted extensive reputation analysis and messaging for the foundation following separate crisis incidents involving ‘hidden’ funds and default of a trusted vendor.
    • Sacred Heart Cathedral Preparatory – Provided media monitoring and assisted in crisis communications strategy for the school after a female student was intentionally omitted from the yearbook for wearing a tuxedo instead of a dress, drawing national headlines and a Twitter campaign.
    • Waitt Foundation – Researched, wrote and co-produced WordPress website showcasing the foundation’s extensive philanthropy. Promoted and positioned the foundation via PR and social media.
    • Waitt Institute for Discovery – Researched, wrote and co-produced Web portal chronicling the Institute’s search for Amelia Earhart in the South Pacific. Promoted and positioned site via PR and social media.

    ARMANASCO PUBLIC RELATIONS—Senior Account Executive/Consultant, Monterey, CA
    Provided senior account services, including communications, public relations, research, project management and more for a series of legal cases.

    Key Clients:
    • PennLawFumble (.info) – Edited materials for website critiquing the legal evidence against Jerry Sandusky, and his subsequent trial and conviction. Involved extensive research, along with development of a communications plan and targeted media list.
    • College Living Experience – Provided detailed situation analysis and communications counsel regarding a legal case involving an autistic student who murdered a fellow student.
    • Sarah Boyle Lawsuit – Researched situation and provided communications counsel regarding teacher’s lawsuit alleging discrimination and wrongful termination by school employer over breastfeeding schedule.
    • Robert McCaslin Separate Property Trust Dispute – Researched and analyzed communications aspect of a beneficiary lawsuit against the trustee. Provided background information and suggested messaging.

    LEARN .com, Inc. – Communications Consultant, Sunrise, FL (Former VP Sales & Marketing 1998-2000)
    Researched, wrote and delivered key marketing communications projects and materials prior to company’s acquisition by Taleo for $125 million. Writer/editor of e-book, “The Double X Factor: Achieving Excellence in Execution,” by Learn .com Chairman and CEO Jim Riley, as seen in the Wall Street Journal.
Detailed Description
  • Core Competencies: Traditional and Digital Marketing Communications, Public Relations, Social Media, Project Management, Strategic Planning
  • Proficient in WordPress, Microsoft Office (Word, Excel, PowerPoint and Outlook)
Company Description

JJO Communications is a marketing communications consultancy offering a variety of services, including developing and implementing strategic/brand management plans, sales programs and promotions, creative materials and collateral for print and web, sales tools and incentives, Internet/Intranet site content, public relations and advertising campaigns, social media, presentations and executive keynotes, meetings, conference and event planning, market research and analysis, budgeting and more. Solid history of success across all marketing and communications functions.

Company website