JENIFER is a senior marketing and communications professional with more than 20 years' experience in organizations ranging from startups to the Fortune 500, plus over a dozen years managing an independent communications business. Her background spans multiple industries, including consumer products and services, education, eLearning, healthcare, transit, travel and philanthropy.
Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company when she was 38 years old. She went on to hold senior-level positions in a variety of organizations, including vice president of sales & marketing and general manager.
Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, she helps translate core values and goals into clear, consistent and compelling messaging. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.
Key member of leadership team propelling GTI to the 49th largest travel company in the U.S. Developed and delivered marketing communications structure and motivational platform for 37,000-member sales force. Responsible for promotions, member communications, advertising and public relations, field recognition, member acquisition/retention and events.
Key Results: Established and executed the marketing brand strategy; streamlined and enhanced member communications, supervised the creative team and managed the P&L.
• Established and executed brand strategy as member of senior team;
• Streamlined and enhanced member communications (e.g. monthly magazine, member and customer Websites, marketing toolkit, etc.); and,
• Successfully developed and managed department budget/P&L.
Global Travel International is one of the nation's largest travel agencies with over 37,000 independent travel agents.