EVER WISH you could find a senior marketing communications professional who is also conversant in the latest Internet and social networking technologies? Read on…
Jenifer consults with a variety of organizations throughout the U.S., drawing upon experience honed from nearly 20 years designing and delivering senior-level marketing communications. Offering a versatile skill set and adaptive approach, Jenifer's background involves a wide range of industries, from consumer products and services, to education and e-learning, healthcare, transit, travel and philanthropy.
Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company by the time she was 38 years old. Later, she became vice president of sales and marketing for an eLearning company, leading to her ongoing fascination with Internet marketing, digital communications and social networking.
Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, one of Jenifer’s strengths is her ability to translate an organization’s core values and goals into compelling, consistent communication across a variety of channels. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.
Key member of leadership team propelling GTI to the 49th largest travel company in the U.S. Developed and delivered marketing communications structure and motivational platform for 37,000-member sales force. Responsible for promotions, member communications, advertising and public relations, field recognition, member acquisition/retention and events.
Key Results: Established and executed the marketing brand strategy; streamlined and enhanced member communications, supervised the creative team and managed the P&L.
• Established and executed brand strategy as member of senior team;
• Streamlined and enhanced member communications (e.g. monthly magazine, member and customer Websites, marketing toolkit, etc.); and,
• Successfully developed and managed department budget/P&L.
Global Travel International is one of the nation's largest travel agencies with over 37,000 independent travel agents.