Jenifer Olson

Contact

Professional Status

Consultant
Available

About Me

EVER WISH you could find a senior marketing communications professional who is also conversant in the latest Internet and social networking technologies? Read on…

Jenifer consults with a variety of organizations throughout the U.S., drawing upon experience honed from nearly 20 years designing and delivering senior-level marketing communications. Offering a versatile skill set and adaptive approach, Jenifer's background involves a wide range of industries, from consumer products and services, to education and e-learning, transit, travel and philanthropy.

Beginning her career as a promotional writer for a Fortune 500 company, Jenifer became vice president of marketing for an international direct selling company by the time she was 38 years old. Later, she became vice president of sales & marketing for an eLearning company, leading to her ongoing fascination with Internet marketing, digital communications and social networking.

Today, Jenifer plays a lead role in major communications projects throughout the country and is at her creative best taking on new challenges. A writer and editor at heart, one of Jenifer’s strengths is her ability to translate an organization’s core values and goals into compelling, consistent communication across a variety of channels. Able to take projects from concept to completion, she is comfortable working independently, as a team member, or leading the team.

Experience

Director, Member Communications

GLOBAL TRAVEL INTERNATIONAL
October 2003 to August 2004
Responsibilities completed
  • Key member of leadership team propelling GTI to the 49th largest travel company in the U.S. Developed and delivered marketing communications structure and motivational platform for 37,000-member sales force. Responsible for promotions, member communications, advertising and public relations, field recognition, member acquisition/retention and events.
    Key Results: Established and executed the marketing brand strategy; streamlined and enhanced member communications, supervised the creative team and managed the P&L.
Detailed Description
  • • Established and executed brand strategy as member of senior team;
    • Streamlined and enhanced member communications (e.g. monthly magazine, member and customer Websites, marketing toolkit, etc.); and,
    • Successfully developed and managed department budget/P&L.
Company Description

Global Travel International is one of the nation's largest travel agencies with over 37,000 independent travel agents.

Company website

http://www.globaltravel.com